Top Fashion Influencers worldwide – September 2018
- 16 October 2018
- Written by: Bat Radar Team
Chiara Ferragni, Camila Coelho, Aida Domenech, Negin Mirsalehi, Thassia Naves and Jaclyn Hill dominated the September ranking of the world’s top influencers, just as they had dominated earlier in the year.
However, whilst many fashion bloggers, including Coelho, Domenech, Mirsalehi, Naves and Jaclyn Hill rise and fall in favour with the public, Chiara Ferragni remains an undisputed star who has maintained a consistent and ever-growing following over the years and thus provides her the rightful first place position. Her number of interactions has thus surpassed the benchmark set by her competitors. This definitively consecrates her celebrity status on Instagram, leading the Italian and world fashion influencers.
It should also be noted that in the September standings there is a new entry at number three, Valentina Ferragni, Chiara’s sister (whereas from June until the end of August, Valentina had never previously reached the top ten). Bat Radar’s analysis predicts that following Valentina’s sudden appearance, whether she will remain in the rankings on further chart updates. Or whether, it just a temporary trend? Time will give us the right answers, alongside the charts.
Then there are new entries, which will no doubt be discovered in due course.
Currently, there is a predominant female focus in the fashion world, with only 83 men gaining enough influence to be ranked, out of the 365 people ranked overall. The top performers hail from Italy and Spain.
Finally, we must reflect on a macro sociological trend. The marketing influencers, in the fashion business have completely changed, creating a noticeable shift in results.
Influencers in fashion are no longer limited to the models and brands, as many consumers themselves are promoting their varying tastes and appreciations with their own outfit coordinations and looks. Putting it simply how someone chooses to wear a brand’s coat with their own accessories and clothing, can encourage others towards making a purchase.
Until a few years ago, the fashion industry was a private club, which limited its access to its insiders. Predefined looks were chosen and placed in published and broadcast media such as a catalogues and magazines, having been decided by top journalists, fashion editors, leading market retailers and brand consultants. However now with an increased focus on personal image, it is the millennials, who have become respected influencers themselves.
To use an example within Bat Radar’s own charts, a few notable figures among the ‘traditional’ fashion influencers can be found below number 50, in contrast with a decade ago, not having a significant impact on the rankings. Instead, we see more ‘amateurs’ succeeding with their subtler approach to ‘selling’ the brands through their own personal tastes and selections.
With such trends on the rise, those working within the fashion industry should take the time to consider how to work alongside these macro trends and fully capitalise on a progressing marketing strategy.